The moment I decided that I would create an Asian cuisine website, I simply thought that my audience could be anyone that has a passion for homecooked food. As I explore my web further, I have a clear vision of my intended audience.

Because of COVID-19, most people have to work from home to quarantine and practice social distancing. Staying at home every day makes cooking at home the only option for getting something to eat at a reasonable price. Hence, the demand for feasible homecooked recipes increases. According to my experience, young people who live alone, such as college students in specific and teenager in general, would be more likely to be interested in learning new recipes and cooking tricks. Therefore, I let my web design be creative while still have a dreamy and youthful vibe.

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March 2021
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